Director: Marvin Kim
Director: Marvin Kim
SPINE PRESS is a graphic design studio and small press founded in 2020. We primarily work on projects with individuals, institutions, and brands in the fields of art and culture. Selected clients and collaborators include HYBE, NIKE, AOMG, Incheon Art Platform, National Asian Culture Center, Sejong Center, Seoul Art Space Geumcheon, and Seoul Foundation for Arts and Culture. Our practice spans a wide range of media, including symbols, logos, art books, posters, printed matter of various scales, signage, spatial design, web, and SNS.
Rather than adhering to a particular style or trend, we focus on the “process” of design through a metaphorical approach. For each project, we seek an appropriate visual language and concentrate on developing a distinct process for graphic production. Through this approach, we aim to address each client’s needs with graphics that are more engaging and experimental. Ultimately, we seek to make design not simply an act of creating something visually appealing, but a meaningful and valuable practice on a deeper level.
At times, our studio space also functions as a kind of laboratory. As part of this approach, we occasionally host workshops dedicated to experimental graphic production, including A Strange City and Fuel. In addition, director Marvin Kim gives lectures at Kookmin University and external platforms such as Notefolio.