AOMG Artist
LOCO, 2023
Work Area: Logo Symbol
Client: AOMG, LOCO
Logo Symbol︎︎︎
Main / Short Ver.
As can be seen from various aspects of the artist, the meaning of the word (crazy) is largely divided into two aspects. Furthermore, through the combination of different aspects, the overall design concept is set. We live in a normal way (UN-LOCO) in her daily life. However, through the medium of 'music', the hidden image inside, 'LOCO' is expressed. So it doesn't always exist, but at certain moments. It is a 'state or emotion' that is exercised. I want to capture the 'LOCO' that is not fixed and changes every moment.