NASTY HABIT, Window Graphic Renewal
Facing The Moment of Eternity, 2022
Work Area: Window Graphic, Posters
Client: NASTY HABIT
297 × 420mm
The motif of NASTY HABIT's 22SS collection is 'The sea'. The director Inspired by the emotions and colors they felt while looking at the sea, and started this 22SS season. The comfort, serenity, and loneliness felt while looking at the calm sea were expressed through a comfortable and relaxed silhouette. On the other hand, they wanted to express the various emotions they felt at the sea in clothes by composing with colors and adding practical details. I wanted to use an atypical typeface, like a rippling wave. Not only that, like the ebb and flow, the letters change their positions.