SPINE PRESS is graphic design studio & small press based in Seoul, KR.
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Mark

Form–Making Experiment:
Type Plant, 2019

Experiment Area: Poster, GIF, Type




Poster (A — Z)︎︎︎

594 × 841mm


            “What if the form grows like a plant?”
In order to work for the Type Plant, I gathered information about plants and derived three keywords of plant growth: aggresive, defensive, and parasitic. Each characteristic (three keyword) changes the growth pattern and the growth speed. But as with real plants, numbers do not exactly define the breadth or shape of change. This project deals with invisible concepts like Sound Character, but applied them to English letters for visual expression. Through the intuitive sense of the alphabet, I set the propensity to grow each plant from A to Z.


Examples of Type Plant︎︎︎

“HI”





Work Detail
Structure of Type Plant︎︎︎

1. Grwoing Pattern: Regular — Irregula
2. Direction: Up & Down — Left & Right — All Direction
3. Personality: Defensive — Aggresive — Parasitic




Work Sketch︎︎︎

A — L



Mark