SPINE PRESS is graphic design studio & small press based in Seoul, KR.
Branding, Exhibition, Printed Matters, Web, Etc.



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Mark

KMU MFA Exhibition
Panorama, 2018

Work Area:  Exhibition Identity (Poster, E.I, Etc.)

Client: KMU MFA




Poster︎︎︎

594 × 841mm


I was interested in investigating the etymology of the word “panorama”. A combining form, “pan” originates from ancient Greek and means “all.” My research led me to another similar word: Panopticon. Coined by Jeremy Bentham in the late 18th century, the term refers to a prison structure and system that keeps watch over all of its inhabitants, who assuming that they are under constant supervision, learn to regulate their own behaviour.

A symbol of oppression and hardship that needs to be overcome, I likened this concept to the future of the students as designers. I found similarities between the word and the maze that lay ahead of me and my peers. With the exception of the centrally located structure generally referred to by an “panopticon”, my design features many metaphors linked to the term and conveys the feeling of needing to overcome this challenge.

Applications︎︎︎

Handout, 297 × 420mm




Exhibition Sketches︎︎︎

Location: KMU



Mark