Virtual Gallery & Art Shop
desk desk, 2020
Work Area: Brand Identity(Plan, Naming, B.I, Web, Etc.)
Client: OA Agency
B.I, Name Card︎︎︎
Version: Horizon – Vertical – Simple
‘desk desk’ is a virtual gallery & selective art shop based on web. To determine the brand name, I found a commonality that exists between the gallery and shop. It is a 'desk'. The first one is ‘the information desk’ in the gallery. The other one is ‘the counter desk’ in the shop. It is probably the first object we encounter when entering those space. So, 'desk' works as a kind of symbol, to reveal it implicitly, the top & front view of the desk were visualized as a frame(left & right) of the logo.
Official Website︎︎︎
Landing – Exhibition – Art Shop(main / detail)
Artwork & Product Image:
Jaewon Kang
Package, Pop-up Hand Out︎︎︎
130 × 130mm, 105 × 145mm
Pop-up Store (20.12.01—06)︎︎︎
Project Rent 01, Seoul, KR
Brand Introduction Video︎︎︎
Video Production: Particlefield
3D Delveloper: Digital Nogada
Virtual Space Design: Kim Giseok
︎︎︎ Visit to Exhibition Official Website