Care Service Center — SPINE PRESS

ZITTT Collective
Care Service Center, 2023

Work Area: Website, Etc.

Client: ZITTT Collective (Jihyoung Song, Jooyoung Lee, Minsun Cho

Website︎︎︎

Landing Page (Desktop Ver.)

The CARE SERVICE CENTER strives to care for and enhance the mental well-being of modern individuals. All of humanity has the right to a healthy and happy life. However, we are faced with psychological and emotional extreme difficulties such as challenges in interactions, severe isolation, anxiety, and loneliness. All of humanity has the right to a healthy and happy life. However, we are faced with psychological and emotional extreme difficulties such as challenges in interactions, severe isolation, anxiety, and loneliness.

This center acknowledges the importance of mental coping mechanisms and a sense of mental well-being, and aims to assist in preventing the mind based on self-understanding. Through rehabilitation programs, we pursue mental growth to help you achieve your mental balance. Our programs operate with the aim of identifying the causes of psychological distress and promoting a healthier and more vibrant life. By providing services to take care of one's own mind, we enable individuals to focus on their daily lives and establish the right values for the future through the practice of mental peace, thus becoming healthy members of society. For the sake of your sound mental health, the CARE SERVICE CENTER will accompany you on this journey.

We play a role as a mediating tool that provides accessibility unaffected by location or time, even in unique physical environments. FIRSTLY, MIND STATE DIAGNOSIS - We will diagnose the state of the mind and mental well-being. Knowing your current self and understanding your true state are the first steps toward improvement. Try our developed mental health self-assessment questionnaire. SECONDLY, MIND RESILIENCE KIT & HEALING EXPERIENCE EXPANSION - Experience the CARE SERVICE CENTER's self-developed 5-stage Mind Resilience Kit. By sequentially utilizing the 5 stages, you can achieve mental completeness THIRDLY, COMMUNITY RECONNECTIONE - Experience a sense of community through comforting and empathetic connections. Take a look at written reviews and consider leaving a review yourself for the benefit of others.

All donations are used to fuel the CARE SERVICE CENTER’s cycle of positive impact. Your contributions and support are integral to the practice of fostering mental peace. Beyond funding research and development at the CARE SERVICE CENTER, your generosity also greatly aids individuals facing extreme difficulties. In a society where the risks of isolation are real, it's only by assisting one another that we can move forward.

Text by CARE SERVICE CENTER (www.careservicecenter.kr)

Website︎︎︎

Diagram / Landing Page (Desktop Ver.)

The Care Service Center is a virtual pseudo psychotherapy center website project of Zittt Collective, composed of artists Ji Hyung Song, Min Sun Cho, and Joo Young Lee. The website specifically promotes specific treatments, history of center, diagrams, and products for those who need psychological treatment, and encourages purchases and donations. Reading various pieces of information, it becomes ambiguous whether it is real or false. It becomes ambiguous whether it is real or false when reading various pieces of information. I intended the website to look more suspicious in accordance with the nature of the project. I used 'fluttering water droplets', 'green (reminiscent of poison)' and 'uncertainty' as the main visual languages. The background effect of water droplets moving according to the mouse's movement, the page treated with green light enough to hurt the eyes, and the blurry product image unlike the detailed product description, are enough to make the website look suspicious.

Meanwhile, in many novels, movies, etc, the strange hospital is mainly located near a lake deep in the mountains (a kind of cliché). Some pages have images of such hospitals inserted. This is the image of the CARE SERVICE CENTER created by the artist through AI technology, and based on this, the center symbol was created. The symbols include two mountains and a hospital underneath them (a triangle shaped like a castle, which also had an AI-generated image), and the reflection on the lake is depicted.